Graphic Design

Wise Acre: unique frozen tea treats

Wise Acre currently produces five flavors of frozen tea and non-tea treats, sweetened only with honey and maple syrup. They plan more flavors, but the current ones are Maine Maple Lemon, Honey Love, Cool Your Jets, Jasmine Green Tea Delight, and Yerba Mate.

Autograff has put Wise Acre on flyers, coupons, product packages, the products themselves, trade show banners, a racing sailboat, and the Wise Acre refrigerated truck.

The Wise Acre look is based on five themes created by another design firm. Wise Acre turned to Autograff to implement and extend the themes across all their materials and markets. Swirling, floral, or geometric backgrounds evoke the flavors without illustrating them. Most of the ingredients are organic, even their guar gum (I didn't even know there was organic guar gum).

The lively artwork and gently irreverent approach of Wise Acre makes this a particularly enjoyable client to work with. 

This coupon was printed on recycled paper with soy inks. The products were nested tightly together because of the space restrictions. The arrangement only enhances the rainbow feel of the array of flavors.