Portfolio: Web Development
iPEC Coaching
Coach Training Program with Online Applications
iPEC Coaching's new website, built with Cascade Server, provides the scalability and capacity to handle their dynamic growth.
iPEC Coaching, Inc. trains life and business coaches to International Coach Federation (ICF) standards. By 2004, their website had fallen behind the company's growth and image. Not having seen significant results from a website, they knew they needed to create a new web presence, but weren't sure how it would impact the company.
The Challenge: Create a new website that would express the company's dynamism and high professional standards, while allowing them to manage registration for trainings and workshops on the web, including collecting fees online and managing student and graduate records.
The Solution: A multi-faceted project with a public informational website content-managed using Autograff's Navigator CMS, a dynamic registration system for trainings and workshops, an e-commerce component for collecting fees and payments online, and a back-end management system that allows staff to enter information directly into the database, search and manage student and graduate records, and create and manage all training, teleclass and workshop offerings online.
The Result: iPEC was able to move almost all of its student registrations to its online system, slashing the workload requirements and allowing a higher volume of registrations. The comprehensive informational and interactive package provides higher conversion rates than iPEC thought possible. The financial impact has been extremely positive.
Recently iPEC's phenomenal growth spurred a second comprehensive website rebuild. Autograff moved iPEC to its own server and built an entirely new website using a corporate-level content management system, Cascade Server. This CMS allows the creation of sites with hundreds or thousands of pages, with full editorial control, the ability to assign particular sections or pages in the site to different staff members, and unparalleled flexibility in design.
Using their new CMS has allowed iPEC to build related standalone special interest websites within the main site with password protection, downloads, movies and ecommerce. Testimonial
In addition, the web standards and functions built in to the CMS which allow the implementation of search engine optimization (SEO) allowed iPEC to work with an SEO professional to drive them into the top search engine rankings in their niche.
