White Papers

White Papers address web business issues

Autograff's white papers on content management and web issues are investigations of particular issues of interest to web developers and organizations, without a marketing slant.

These papers are free to download and share, but they may not be re-distributed without permission from Autograff.

White Paper: Web ROI

Web Site Investment Assessment for Small Businesses

Web ROI: Web Site Investment Assessment for Small Businesses presents a method for determining the value of a present website, and possible returns on investment in improvements, particularly investment in a means to manage site content through a web browser. This includes a calculator to find the numbers. Unique to the calculation is a factor we call the Freshness Factor, a way to quantify the value of up-to-date content on an organization's website.

Download Web ROI (pdf, 450k ) | View as HTML

Download the Web ROI Calculator (Excel, 15k)

White Paper: Why is Code Important?

How we build websites impacts our world

This article explores the social ramifications of how we build web pages. Accessibility of websites to visitors with visual impairments is only one of the reasons to pay attention to the code behind the great design.

Download Why Is Code Important? (pdf, 297k) | View as HTML